From idea to success - the new textbook for startups


So how can we inspire more people to develop their ideas into successful businesses? Writing a book is one option. So we did. The book takes you through all the steps from idea to success, and is filled with anecdotes from working in the trenches. In the book we also follow 4 entrepreneurs in their quest from an idea to launch.

I wanted to write the book I needed myself five years ago. Had I read the book when I started out it could have saved us tens of millions of Kroner, and it would have had a big impact on our sales.”

Over the past week we have learned that the book is being enjoyed by 10 year olds and 80 year olds. ranging from no experience to traditional design and product professionals.

The book is 700 pages of passion for making new happen.

Want to give it a read? Order it here now